Freetown’s Finest

Fade Technologies is a London based start-up that offers an online booking system for barbers. I was responsible for the creative direction, creating the full brand identity, website, app UI design, merch and brand collateral.

The identity uses a black and white colour palette with a distinct brand colour and logo mark that creates recognisability. It had to be something that could be expressed across different mediums from UI design to brand collateral that would resonate with Fade’s target market.