Saucony: ZERO HOUR

Launch of the Endorphin Azura through unsanctioned events in key cities (London, NYC). Generate global buzz, drive brand awareness, and reinforce the Endorphin franchise strength. The events must feel disruptive, culturally relevant, and emotionally charged - designed to spark conversation around "Make Every Day Fast." A race format that redefines branded running events by measuring distance, not time, with twists and boosters that build suspense until ZE:RO:HO:UR. 

I was responsible for the event identity, graphic design, motion graphics and creative direction for both the film and photography.