Timberland 50th: This is Not a Boot

Visual Identity for the London exclusive event and premiere of Timberland’s documentary - This Is Not a Boot: The story of an Icon (directed by Tom Gould and Highsnobiety). Celebrating The Original Timberland Boot’s 50th anniversary.

The design direction was inspired by the adoption of the Original 6” Wheat Boot in London’s rave scene back in the 90s. The event was held in the iconic Fabric, London’s home for electronic music.