Footlocker x Nike: Next Gen Football

Campaign direction for Footlocker x Nike Next Gen Football. This concept uses narrative to drive the “new look of football,” exploring the intersect between football, music and culture in Milan. Footlocker wanted a creative that redefines the mythology of T90 and grounds it in the real world in a way that resonates with the Tn consumer.

We partnered with Milan rapper Abby6ix, youth footballers from Inter Prima and Roma Prima and street footballers to create an authentic look and feel for the campaign.

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