Nike x Footlocker Tn Football Pack
Campaign direction for the Nike TN Football Pack with Foot Locker, the shoot reimagines the spirit of Joga Bonito for a new generation – spontaneous, playful and rooted in culture. We turned a corner shop in South Manchester into a street football stage. Fronted by Brazilian star Savinho and featuring Lost Boys and BXKS.
I was responsible for the creative direction for both the concept and on-set and the event identity that was created for the follow up Tn Bloco event.
This campaign has been featured on Versus
