Zalando x Nike WC26

Transforming the national kits into bold personal statements, reimagining the “look of the federation” as a canvas for self-expression. Through an elevated, athlete-first campaign, elite players embody their nations with distinct attitude and style, creating a  high-impact, fashion-led campaign that positions Nike on Zalando as the destination for World Cup culture, blending kit-to-street energy. I was responsible for the creative direction of both stills and motion as well as on-set direction for the campaign.